Objectives and Target Audience
Objective(s)
Emphasize collaborative One Health efforts to fight AMR
Target audience
General public
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Social Media
Campaign Material(s)
Video
Key messages
“A problem for all requires a response from all” – AMR demands coordinated action
Campaign Focus
One Health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Bacteria
DNA
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents