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2022 Preventing antimicrobial resistance together

Title or slogan
2022 Preventing antimicrobial resistance together
Publication Year
2022
Leading Institution
World Health Organization (WHO)
Source
https://www.who.int/campaigns/world-amr-awareness-week/2022
Country/Countries
International
Original language
English
Available Language(s)
English
Spanish
Russian
French
Chinese
Arabic
Campaign link
https://www.who.int/campaigns/world-amr-awareness-week/2022
Objective(s)
Increase global awareness, understanding, and promote best practices in antimicrobial use across One Health stakeholders
Target audience
General public
Healthcare professionals
One Health stakeholders
Policy-makers and government authorities
Campaign Scope
International
Partners or Allies
Food and Agriculture Organization of the United Nations (FAO)
World Organisation for Animal Health (WOAH)
UN Environment Programme (UNEP)
Communication Channels Used
websites/blogs
Social Media
Webinars
Events
Social Media Used
X (Twitter)
YouTube
Facebook
Tiktok
LinkedIn
Instagram
Campaign Material(s)
stamps
Banners
social media tiles
Videos
Infographic
Posters
Comic
PAHO
GIFs
NTD tiles
Key messages
Prevent antimicrobial resistance by using antimicrobials only when needed and integrating a One Health approach across human, animal, and environmental health.
Campaign Focus
One Health
Campaign Setting
Online
Community
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Human
Animals
Environment
Pill/capsule icons
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
Yes
Diversity and Inclusion
inclusive materials
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Campaign Start Month
11
Campaign Start Year
2022
Campaign End Month
11
Campaign End Year
2022
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Evaluation methods used
Sentiment analysis
QUANTITATIVE PERFORMANCE ANALYSIS of social media posts
media coverage analysis
Engament of stakeholders
Quantitative impact indicators
participation
Measured results
Sentiment analysis, QUANTITATIVE PERFORMANCE ANALYSIS
Funding details not disclosed.
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
A central campaign hub or website can improve discoverability and consistency.
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
Clear contact points or ordering systems may improve access to campaign materials.
Cross-sector collaboration (e.g., health, education, environment) may support integrated approaches like One Health.
In-person events (e.g., school days, fairs) may enhance visibility and local engagement.
Including screen reader–friendly text or alternative formats may support access for visually impaired users.
International Collaboration Enriches Understanding
Labelling a “Resources” section may help users find and use materials more easily.
Multilingual materials may reach more diverse communities.
Partnering with schools, municipalities, and local groups may enhance credibility and distribution.
Providing multilingual subtitles and adapting materials for diverse accessibility needs could help broaden reach and inclusivity.
Using plain language and visual aids can support health literacy.
Disability Accessibility Bias
Inclusivity Bias
Vulnerable Groups Bias
Cultural/Contextual Bias
No FAQs section
Clear messaging
Cross-sectoral educational value
Dedicated website or online portal
Easy to locate materials
Endorsements by Trusted Institutions
Engagement with stakeholders
Global and high-level reach
In-person events may enhance visibility and local engagement
Multichannel dissemination
Multidisciplinary perspective
Multilingual Accessibility
Regular updates
Use of visuals and infographics

PAHO English and Spanish materials

Evidence for
Post
Document
2022-cde-sm-postcard-amr-en-1.png
2022-cde-sm-postcard-amr-en-2.png
2022-cde-sm-postcard-amr-en-3.png
2022-cde-sm-postcard-amr-en-4.png
2022-cde-sm-postcard-amr-en-5.png
2022-cde-sm-postcard-amr-en-6.png
2022-cde-sm-postcard-amr-en-7.png
2022-cde-sm-postcard-amr-en-8.png
2022-cde-sm-postcard-amr-en-9.png
2022-cde-sm-postcard-amr-en-10.png
2022-cde-sm-postcard-amr-en-11.png
2022-cde-sm-postcard-amr-en-12.png
2021-cde-waaw21-goblue_concept_b-1.png
2021-cde-waaw21-goblue_concept_b-2.png
2021-cde-waaw21-goblue_concept_b-3.png
2021-cde-waaw21-goblue_concept_b-en-4.png
2021-cde-waaw21-goblue_concept_b-en-5.png
2021-cde-waaw21-goblue_concept_b-en-6.png
2021-cde-waaw21-goblue_concept_b-1.png
2021-cde-waaw21-goblue_concept_b-2.png
2021-cde-waaw21-goblue_concept_b-3.png
2021-cde-waaw21-goblue_concept_b-es-4.png
2021-cde-waaw21-goblue_concept_b-es-5.png
2021-cde-waaw21-goblue_concept_b-es-6.png
2022-cde-sm-postcard-amr-es-1.png
2022-cde-sm-postcard-amr-es-2.png
2022-cde-sm-postcard-amr-es-3.png
2022-cde-sm-postcard-amr-es-4.png
2022-cde-sm-postcard-amr-es-5.png
2022-cde-sm-postcard-amr-es-6.png
2022-cde-sm-postcard-amr-es-7.png
2022-cde-sm-postcard-amr-es-8.png
2022-cde-sm-postcard-amr-es-9.png
2022-cde-sm-postcard-amr-es-10.png
2022-cde-sm-postcard-amr-es-11.png
2022-cde-sm-postcard-amr-es-12.png
Source
https://who.canto.global/v/campaigns/folder/HVTRH?display=thumbnail&viewIndex=0&gSortingForward=false&gOrderProp=uploadDate&ref…

Source files in PPT English, Arabic, Chinese, French, Russian, Spanish

Evidence for
PowerPoint
Document
Banner.pptx
Slogan stamp.pptx
Social Media Assets AR.pptx
Social Media Assets CH.pptx
Social Media Assets EN.pptx
Social Media Assets ES.pptx
Social Media Assets FR.pptx
Social Media Assets RU.pptx
Virtual_Bkgrnd2_editable_WAAW_2022.pptx
Virtual_Bkgrnd3_editable_WAAW_2022.pptx
Source
https://who.canto.global/v/campaigns/album/RBPTV?display=thumbnail&viewIndex=0&gSortingForward=false&gOrderProp=uploadDate&refe…

Stamps and Branding English, Arabic, Chinese, French, Russian, Spanish materials and link to other (materials) formats

Evidence for
stamps
Document
New_StampLogo_Tagline_CMYK_AR.jpg
New_StampLogo_Tagline_CMYK_AR.png
New_StampLogo_Tagline_CMYK_CH.jpg
New_StampLogo_Tagline_CMYK_CH.png
New_StampLogo_Tagline_CMYK_EN.jpg
New_StampLogo_Tagline_CMYK_EN.png
New_StampLogo_Tagline_CMYK_FR.png
New_StampLogo_Tagline_CMYK_RU.jpg
New_StampLogo_Tagline_CMYK_RU.png
New_StampLogo_Tagline_CMYK_SP.jpg
New_StampLogo_Tagline_CMYK_SP.png
New_StampLogo_Tagline_WHITE_AR.png
New_StampLogo_Tagline_WHITE_CH.png
New_StampLogo_Tagline_WHITE_EN.png
New_StampLogo_Tagline_WHITE_FR.png
New_StampLogo_Tagline_WHITE_RU.png
New_StampLogo_Tagline_WHITE_SP.png
Slogan Stamp white_WAAW.png
Slogan-stamp_blue_WAAW.png
stamp_WAAW-2022-blue.png
Virtual_Bkgrnd1_editable.pptx
Virtual_bkgrnd4_editable.pptx
VirtualBkgrnd1.PNG
Source
https://who.canto.global/v/campaigns/album/KVH2U?display=thumbnail&viewIndex=0&gSortingForward=false&gOrderProp=uploadDate&refe…
https://who.canto.global/v/campaigns/album/SL9DV?display=thumbnail&viewIndex=0&gSortingForward=false&gOrderProp=uploadDate&refe…